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Amadou Ba

Utilising in-person polling data, we crafted a unique communication strategy to deliver impact. Momentum Africa developed his campaign slogan ‘Moo Jara Woolu!’ (The man to trust!),

Utilising in-person polling data, we crafted a unique communication strategy to deliver impact. Momentum Africa developed his campaign slogan ‘Moo Jara Woolu!’ (The man to trust!), while driving the visual and communication strategy for media formats including digital, video, and print. We also provided data analysis services to our client. We were able to develop and execute a call centre to aid in both telephone campaigning and voter research to deliver up-to-date information for our client.

Our polling data provided us with research to create a strong, modern brand identity for the campaign, which will deliver fresh, innovative, inclusive content and messaging to multiple demographics, including women, youth, and rural communities.

 

Year:
2024
Category:
Strategy
Client:
Amadou Ba
Designation:
Prime Minister of Senegal
Location:
Senegal